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The content mentions 'Bosch Benchmark Repair' in Duluth, GA, and a tattoo shop named 'Duluth ABC Benchmark Tattoo.' Benchmarking, in a general sense, refers to the process of comparing one's business processes and performance metrics to industry standards or best practices. Different types of benchmarking include internal, competitive, functional, and generic benchmarking, each serving specific purposes such as identifying gaps, improving processes, and enhancing overall performance.

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